FRUTOPIA PACKAGE DESIGN

2008 CINCINNATI ADDY AWARD WINNER

 
Frutopia Package Design

Package Design / Adobe Photoshop and Illustrator

This school project was to create a package design for an existing or fictitious drink. I decided to design an all new packaging for Frutopia, a fruit flavored juice drink no longer sold on the shelves. Its original bottle shape was a common water bottle so I changed the bottle shape to a more sleek design to stand out from its competitors. Their old logo was outdated so I modernized the logo and gave it a sleeker look. There old label design was very cluttered with all kinds of fruits and other images so I simplified it by just reducing it to just a collage of fruit. The nutrition facts followed the FDA guidelines too.

2008 - Cincinnati Addy Award Winner

Gold in Package Design & Student Best of Show

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